It matters because it is money left on the table.

All the tiny decisions you make each day matter because not all these add value to your business. Concentrating on the high ticket tasks that may take longer, or stretch you, or make you feel uncomfortable but add value to your business.

Whether you choose option A (the high ticket task) or option B (the easy task) is why mindset is so important. If you are choosing option B, is it because you’re uncomfortable about option A? It might take more of your time. It might make you feel a bit more uncomfortable. It might be a stretch. You might be doubting yourself at that moment in time. How do we stay laser-focused in your business so that you’re not letting your mindset run the show?

Tip #1 Divide your to-do list in two

I’m a huge fan of a to-do list and that’s because they work. But, the problem that I’ve seen with to-do lists is that we can get into the trap of just writing everything down. If we’re not careful, we fall into the trap of just doing the quick things every single day. The easy things, the things that we can cross off. We leave the meatier tasks, the ones that we just talked about that do pack a big punch to another day. But that other day might never come. And then you might end up with the same goals year after year after year if you’re not careful.

This is why dividing your to-do list comes into play. Have a to-do list with everything on it. Then create what I call a leap list, which is where you put your high ticket tasks. I’d recommend choosing one a day or a couple, two or three a week. Tasks that you’re going to focus on at that time. These are the tasks that will leap you forward, that will propel you forward. These are the ones that will get you in front of people, that will improve your visibility, which will get you the clients that you want. These are the ones that will actually get money in the bank.


Tip #2 – Do your leap task first every single day

Whatever it is that you’ve written down on your leap list, you do that first. Before you dive into social media, before you go onto your inbox, before you start messing about with your website. Before you start doing all the simple tasks on your to-do list, you work on your leap task first. This will ensure that it’s always getting the attention that it needs, and you’ll get it finished much faster.


Tip #3 Challenge your own thinking

Now, this is a biggie. When you are going through your day and you are deciding, what should I do next? What should I work on? When you feel yourself gravitating to that easy task, that quick task, that one that you can cross off quicker than the others.

Challenge yourself and think is this going to get me closer to my goal faster than if I chose something off my leap list? I might not be able to cross it off by the end of the day. However, if I cross it off by the end of the week because I’ve been working on it consistently, it’s going to propel me forward.


Those are my tips for you. This is why mindset matters. I’d love to hear your thoughts so do let me know in the comments. I’d love to know where it is that you are getting stuck or what it is that you’re fighting against in your mindset and why it’s keeping you stuck in the same place. Or the tips that you’ve got to propel yourself forward. So let me know in the comments.

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