Frequently Asked Questions
Strong leaders, grow strong leaders who grow amazing businesses
These are the questions I hear most often from the leaders I work with. The ones asked in 1:1 sessions, over a cup of tea after a keynote, or in an email when something’s not sitting right. If you’re reading them wondering “is it just me?” it really isn’t.
I feel stuck in the weeds, how do I get headspace to think properly?
The honest answer is that being stuck in the weeds isn’t a time problem, it’s a habit problem. You’re saying yes to things that should be delegated. You’re answering messages that don’t need you. You’re jumping in to “just quickly sort” something because it’s faster than explaining it. Every one of those choices is a small vote for staying in the weeds. Have a look at how many times a day you’re answering a question, solving a problem or making a decision that your team should already know, and start there.
With regards to getting the headspace you need, this starts with giving yourself what I call a Pocket of Air, a deliberate bit of time, to do something that’s just for you. Maybe it’s walking the dog; going for a run, or doing a jigsaw. Although this might feels completely counter intuitive it actually gives you the breathing space to think more clearly.
Why do I feel like an imposter in a role that I’ve clearly earned?
What’s really going on here is what I call the Identity Gap, the distance between who you are now and who you need to be. The imposter feeling is what it feels like to stand in that gap. It doesn’t mean that you’re not capable, it just means that you haven’t acclimatised to your new level yet. The mistake most leaders make is treating the feeling as evidence they’re not ready. It isn’t. It’s evidence they’ve moved. If you didn’t feel some version of this, you’d probably still be operating at a level you left behind a long time ago.
I’ve hired brilliant senior people, so why does everything still land on my desk?
Because you’ve hired the people, but you haven’t changed the habit that made everything land on your desk in the first place.
A leader invests in a strong team, expecting things to get easier, and then watches, as every decision, every escalation, every “quick question” still comes their way. They start to wonder if they hired the wrong people.
They usually haven’t. What’s actually happening is that the team has been trained, often unintentionally, to bring things to you, maybe because you want to keep updated, maybe because you’ve got the final say, or maybe because answering is just quicker than coaching someone through it. However the pattern got set, it’s still running, and it doesn’t care that you’ve now got a brilliant senior team around you.
Hiring senior people is a structural decision, but getting things off your desk is a behavioural one, and the two don’t happen automatically just because the org chart has changed.
How do I know if I’m the bottleneck in my business?
Honestly, if you’re asking the question, you probably are.
There are usually a few giveaways. Decisions sit waiting for you to make them. Your team looks busy but you can’t quite see the progress. You come back from a week off to an inbox full of things that apparently couldn’t happen without you. And there’s always someone saying “I just need five minutes” and somehow those five minutes never actually end.
The thing is, the bottleneck in a business isn’t usually the person who’s lazy or disengaged. It’s the person whose fingerprints are on everything, because they care the most and they’re the best at it, and that’s almost always the Managing Director or Senior Leader.
The work isn’t to care less or try harder, it’s to step back long enough to see where you’ve quietly made yourself essential to things that don’t actually need you.
What is the Identity Gap?
The Identity Gap is the distance between who you are now and who you need to be for the next level of your leadership.
It’s the reason so many successful MDs and senior leaders feel like they’re making it up as they go, even though by every external measure they’ve clearly earned their place. What’s happened is that the business has moved on, the role has changed, and the expectations have stepped up, but internally, the leader is still operating as the version of themselves who got there, and that version is starting to run out of road.
Most leaders try to fix it by working harder, reading more, or telling themselves to just get on with it, and none of it really makes a dent, because the Identity Gap isn’t a knowledge gap or a skills gap, it’s an identity one.
Closing it is about acclimatising to the level you’re already at, so you stop trying to lead from a version of yourself that’s no longer the right fit for where the business needs you to be. It’s the single most common thing I see in the leaders I work with, and once it’s named, everything about how they see themselves starts to change for the better.
What does it mean to Lead Yourself First?
Leading Yourself First, isn’t about being selfish, and turning your back on the team. It’s actually a very self-less thing to do. It means recognising that how you show up as a leader starts with how you lead yourself: your energy, your thinking, your habits, your boundaries, the lot.
All of that is leadership, long before you walk into a meeting or send a message to your team, and if any of it is off, everyone around you feels it whether they can name it or not. Leaders who don’t lead themselves tend to run on adrenaline, react rather than respond, and spend a lot of time wondering why their team can’t seem to get it together, when, more often than not, the pattern actually starts with them.
Leading yourself first isn’t about self-care in the bubble-bath sense, it’s about dialling up your self awareness, and being honest enough to see where you’re the problem, disciplined enough to do something about it, and grown up enough not to take it personally when someone holds up the mirror. It’s the least talked-about part of leadership, and it’s usually the part that makes the biggest difference.
Most leaders want to know how to get their team to perform better, but the more honest question, and the one that actually changes things, is how you need to lead yourself so that they can.
What’s the difference between a Coach and a Thinking Partner?
A coach helps you find your own answers, whereas a thinking partner helps you see the whole picture and isn’t afraid to tell you what they think.
Most executive coaching is built on the idea that the answers are already in you, and the coach’s job is to ask the questions that draw them out, which works up to a point. But when you’re running a business with real people and real consequences, carrying pressure that nobody else in your life really understands, sometimes you don’t need another question, you need someone who knows you, knows your business, and can say “I think you’re missing something, and here’s what it is.”
A thinking partner sits on your side of the table, bringing experience, challenge, and honesty into the room, and because the relationship is built over time, the thinking actually lands when it matters. It’s part coach, part sounding board, part development, and part someone who’ll say the thing that nobody else around you will. Most of the MDs I work with don’t set out looking for a thinking partner, they start out looking for a coach, and realise somewhere along the way that what they actually needed was someone in their corner for the long haul.
What does it mean to elevate?
To elevate is to grow into the next level of who you are as a leader, so the way you lead matches the level you’re already operating at.
It’s the way you think, make decisions, show up in a room, respond under pressure, all of it is about stepping up a level, because something’s changed in how you see yourself. It’s when you’ve acclimatised to your next level, and when that happens you’ll feel it.
This is where real confidence comes from, when you trust yourself completely decisions get cleaner, you feel more measured and calm, and the people around you start to rise too, because the bar has quietly moved.
Elevating isn’t something you do once. It’s the ongoing work of making sure who you’re being as a leader keeps pace with what the business is asking of you. Every time the business steps up, you get another invitation to elevate, you step into the next iteration of you, and every time you take it, the whole thing gets easier.
How do I elevate my leadership team so the whole business moves forward?
You don’t elevate a team by working on the team. You elevate the team by elevating the leaders in it.
Most leadership team problems aren’t really team problems, they’re individual leadership problems playing out collectively. Each person is operating at the level they’ve acclimatised to, which means the team as a whole can only rise as high as the individuals in it. Work on alignment, trust, or communication all you like, but if the leaders around the table haven’t elevated themselves, you’ll be right back here in six months.
That’s why I run the Directors Leadership Away Day. It’s a day out of the business, with the leadership team together, working on how each person is leading, not what they’re doing, so that when they come back in, the bar has moved for everyone at once. Companies usually run them two or three times a year, and the change in how the team operates afterwards is where the real business impact comes from.
My senior leaders are constantly telling me they’re drowning because their teams can’t function without them. How do I turn that around?
The honest answer is that your senior leaders have accidentally become the bottleneck because they’re relying on old habits and behaviours. Their teams can’t function without them because they’ve been inadvertently trained, over time, to bring everything up the chain, which is flattering at first, exhausting pretty quickly, and unsustainable long-term. And the irony is, the more capable your senior leaders are, the faster they end up in this trap, because they’re brilliant at solving things and nobody wants to be the person who says no.
What they need isn’t more time, it’s a different skill. The shift from “I’m great at solving things” to “I’m great at developing the people who solve things” is the skill of coaching, and it’s the single biggest unlock for a senior team that’s drowning.
That’s what Coaching Skills for Leaders is a practical programme that gives your senior people the coaching skills to develop independent thinking in their teams, so the dependency pattern breaks, you grow an empowered wider team and everyone gets their time back.
I feel lonely at the top, there’s no one I can talk to honestly
Almost every Managing Director and Leader I work with feels this.
It makes sense when you think about it. You can’t talk to your team, because you’re the person holding things together and they need you to be steady. You can’t always talk to your co-founder or board, because there are politics, positions, and agendas in the mix. You can’t really talk to your partner or friends, because they don’t live in it and after a while you stop wanting to drag it home. So you end up carrying most of it on your own, telling yourself it’s just what comes with the role, while quietly wondering how much longer you can keep doing it like this.
The loneliness isn’t a weakness, it’s a structural problem. The higher up you go, the fewer people there are who can properly understand what you’re carrying, and the fewer places there are where you can be honest without it costing you something. Most leaders don’t need a therapist or a life coach, they need somebody to think with, who’s sharp enough to challenge them, who understands the weight of what they’re holding, and who they can be completely themselves with.
That kind of relationship isn’t a luxury, it’s the single biggest thing that changes how sustainable leading at this level actually is. It’s also, quietly, what most of my long-term clients are really with me for.
Do men get Imposter Syndrome too?
The short answer is yes, absolutely, and it’s more common in male MDs and senior leaders than most people realise.
Imposter syndrome gets talked about mostly in the context of women in leadership, which has been valuable and important, but it’s meant a whole layer of men who experience it don’t have language for what’s going on. They feel the same gap between how capable they appear from the outside and how uncertain they feel on the inside, but they don’t call it imposter syndrome because they think it doesn’t apply to them. So they carry it on their own, push through, and wonder why they still feel like they’re winging it despite everything they’ve achieved.
The underlying pattern is the same regardless of gender. It’s the gap between who you’ve become and how you still see yourself, what I call the Identity Gap. The feeling that you might be found out is what it feels like to stand in that gap, whoever you are. The difference is often in how it shows up. In my experience, men tend to express it through over-working, over commitment; or fear of failure. Women are more likely to name it out loud. Neither version is easier or harder. Both respond to the same work, which is acclimatising to the level you’re already operating at. Please note, I work with all genders.
I don’t feel good enough to lead at this level, is that normal?
It’s so common that I’d almost worry about a leader at your level who didn’t feel it from time to time.
What’s really happening is that the role has stepped up, the expectations have stepped up, and the stakes have stepped up, and the internal evidence you’ve got of yourself doing this well at this level hasn’t caught up yet. You’ve done it at the previous level, and probably the one before that, but this version of the role is new, and your own head hasn’t logged enough reps of you pulling it off for it to feel natural yet. That’s not a sign you’re not good enough, but a sign you’ve moved into new territory, which is exactly what’s meant to happen when a business grows and a leader grows with it.
The uncomfortable truth is that this feeling will visit you again, at the next level, and the one after that. Every time you step into something bigger, there’s a period where the inside of you has to catch up with where the outside of you already is. I call that the Identity Gap, and closing it is the real work of leading at increasing levels over a career. You’re not failing. You’re acclimatising. And the leaders who keep growing aren’t the ones who never feel this, they’re the ones who’ve learned that feeling it is part of the deal, and who keep moving forward anyway.
Can you work 1:1 with my senior leaders, not just with me?
Yes, and some of my most valuable long-term relationships are with the senior leaders in businesses where I’m also working with the Managing Director.
There are usually a few reasons MDs bring me in to work 1:1 with their senior team. Sometimes it’s about accelerating someone who’s about to step into a bigger role. Sometimes it’s about helping someone who’s brilliant but stuck, and whose growth is now the thing blocking the business from moving forward. Sometimes it’s about investing in a high-potential leader you want to keep and develop. And sometimes it’s about making sure the whole leadership team is elevating together, rather than leaving the MD as the only one doing the internal work.
If that sounds like something you’d like to explore for your team, get in touch here and we can talk it through.
How do I switch off?
When you can’t switch off, it’s usually because your system has learned that being on is the thing that keeps everything stable. The business, the team, the pressure, it all feels like it only holds together as long as you’re holding it. Switching off feels risky, even when you know intellectually that a weekend off isn’t going to bring the place down. So you stay switched on, mentally if not physically, telling yourself that’s it’s just part of the job. The deeper issue is that leaders who got where they are through sheer grit and endurance often keep trying to out-endure the next level, which is what I call the Endurance Trap. It’s the trap of thinking the answer to more demand is just working harder, when what’s actually needed is a different relationship with both your energy altogether, and how you lead.
Why am I working harder than ever but the business isn’t moving forward?
Because you’ve hit the point where effort stops being the lever it used to be.
When a business is small, hard work moves it. You do more, you get more. At some point in its growth, that no longer works. You’re still working hard, sometimes harder than you ever have, but the business stops responding to it in the same way. Results flatten. Problems repeat. The team seems busy but progress stalls.
What’s actually going on is that the business has outgrown what more effort can fix, and now needs a different kind of input from the person at the top. It doesn’t need you to work harder, it needs you to lead differently. That usually means taking your hands off the things only you are doing, because you’re the best at them, and putting them on the things only you can do, because of the seat you’re in. Until that happens, you’ll keep running faster on the same spot, and the business will keep telling you, in its own way, that this isn’t the thing that’s needed anymore.
How do I lead leaders?
Leading leaders is a different job from leading a team.
When you’re leading a team, a lot of your job is about direction, capability, and keeping people moving. When you’re leading other leaders, most of that falls away, because the people you’re leading should already be capable of directing, motivating, and moving their own teams. If you’re still doing that work with them, you’re leading them like team members, not like leaders, and over time, that shrinks them. They become more dependent on you, not less. They wait for permission. They defer upward. They stop owning their patch the way they should.
Leading leaders is less about telling and more about raising the standard of thinking in the room. It’s about asking the questions that make them think harder than they would on their own, holding a higher bar than they’d hold for themselves, and being honest about what’s actually going on rather than managing everyone’s feelings about it. It’s also about taking a genuine interest in their growth as leaders, not just as producers of results, because the best senior leaders are the ones who feel their MD is invested in who they’re becoming, not just in what they’re delivering.
The practical change is to have fewer transactional conversations and more developmental ones. Fewer updates, more real exchanges. When you get that right, you end up with a leadership team who are elevating alongside you, rather than a group of senior people who are technically capable but quietly waiting for you to tell them what to do.
What does Smash Your Own Ceiling®️ actually mean?
It means recognising that the biggest limits you have are in you.
Most leaders, when they hit a plateau, start looking outwards. They look at the market, the team, the strategy, the systems, the economy, anything that might explain why things aren’t moving the way they used to. All of that might be true to some degree, but what tends to be just as true, and a lot less talked about, is that the leader themselves has hit an internal ceiling. A ceiling made of how they think, what they believe they’re capable of, the habits they’ve built, and the identity they’re still operating from. Until that ceiling changes, nothing external is going to unlock the next level of growth.
Smash Your Own Ceiling®️ is the idea that the work of elevating your leadership isn’t about fixing the outside, it’s about doing the internal work that allows you to step into a bigger version of who you are as a leader. It’s what my business is named after, it’s the title of the book I’m writing, and it’s the work I do with the leaders I partner with. The ceiling is a signal that the next level is asking something of you, and the only way through it is to meet yourself honestly and do the work on the inside that the outside has been asking for.
My directors aren’t stepping up, what do I do?
First, work out whether they genuinely aren’t stepping up, or whether the environment around them is making it hard for them to.
It’s one of the most common frustrations I hear from MDs, and when we actually dig into it, the picture is rarely as clear-cut as it first looks. Sometimes the directors aren’t stepping up because the space hasn’t been made for them, every time they’ve tried, the MD has jumped in, re-taken the decision, or re-done the work. Sometimes they’re operating exactly at the level that’s always been expected of them, and the MD has only recently started needing more. Sometimes they’re in the wrong seat altogether, and everyone’s been hoping the issue would sort itself out. Different causes, completely different answers.
Before doing anything else, it’s worth being really honest with yourself about how much room you’ve actually left for your directors to lead, and whether the bar has been set clearly enough for them to even know what stepping up looks like.
Why do I keep second-guessing decisions I used to make in my sleep?
Because the stakes have changed, and your nervous system can feel it.
The decisions you used to make in your sleep were decisions at a different level, in a different business (even if it was the same business), with different consequences. Now you’re making calls that affect more people, more money, and more reputation, and the brain just doesn’t breeze through those the way it used to. What once felt fast and confident starts to feel heavier and less sure, because your system is trying to match the size of the decision with the size of the thinking you’re giving it.
The trap most leaders fall into here is assuming the hesitation means they’re getting worse, losing confidence, or no longer up to the role. Usually it means the exact opposite, you’ve grown into decisions that now carry real weight, and there’s a period of acclimatising before the confidence catches up to the new level you’re operating at.
